We’re Guided By Unwavering Principles

April 5, 2024

Our Unwavering Core Principles Guide Us
Through Every Customer Interaction.

It’s Why We’re Rock Solid And Steady
During Your Roofing Project

When you are in the market for a dependable Seattle roofing contractor, you may find it difficult to choose the right candidate. How can you tell if they are skilled, honest, or reliable? It’s hard to know.

One way to make a selection is to look for a business, like RoofSmart, that’s guided by core values instead of by income.


Because a company driven by time-tested principles like service, value, and integrity is likely to be steadfast in its work ethic, professional standards, and customer interactions.

Think about it.

Our core values steer us toward activities that reassure customers and build trust – like reliability, forthrightness, and transparency – and away from unscrupulous behaviors that don’t. It makes us easy to read, easy to predict, and a pleasure to work with.

What Are The Core Values That Guide Us?

To stay in business for more than a decade, we’ve had to meet every customer goal.

So, how did we do that? By identifying – and adhering to – a set of guiding principles that help us create happy customers and earn their trust.

We still do that with every project.

So, what are these core values that guide us?


We give you as much value as possible for your roofing dollar. For instance, we install only products of top quality and durability, and our installation teams are composed of skilled, experienced professionals.

We’re devoted to providing unmatched value for your hard-earned dollars.

We understand that home improvements can be costly, and we aren’t the cheapest roofing contractors in town. But instead of skimping on quality to lower the cost, we always make sure your investment is worth the expense.


Our work ethic is steadfast and sturdy.

What does that mean?

It means we keep our noses to the grindstone to make sure you get the results you deserve.


By paying close attention to what we’re doing and by encouraging team members to watch each other’s backs. Thanks to this attention to focus and teamwork, mistakes rarely slip past us.

However, on the rare occasion that one does, we always take responsibility for it. We don’t try to hide it, point fingers, or blame someone else. Instead, we take accountability and fix the issue as quickly as possible.

We won’t rest until you’re happy.

Attention To Detail

We are so attuned to a project’s details that we’re often mocked by other roofers. Some clients have called us compulsive and obsessive

We’ve even been called…roofing nerds!

Well, maybe we are. But we just think of it as being thorough.

We don’t like loose ends, and we certainly don’t want the shame of you discovering something we missed. We believe that if we spend enough time and attention on the small details, big problems are avoided down the road.


We are transparent with you starting with our first meeting. This means we are an open book for you to scrutinize. We are that confident in our work and our reputation.

At the initial consultation, we give you a price and explain the reasons behind it. We offer a completion date, but explain what could happen to delay your project. We don’t make promises unless we can keep them.

We’ll keep you updated on the status of your job and ensure that you’re always in the loop.

Has there been a delivery delay? You’ll hear about it.

Did we order the wrong item? We’ll let you know ASAP.

We’ll give you our contact number and encourage you to use it. Ask questions. Make suggestions. We’ll never try to hide information from you


Whether we’re installing rubber, metal, specialty, or composition roofing, we work as a team – and teamwork makes us efficient, functional, and fast. We even ensure that everybody knows their team members’ roles just as well as their own.

Is someone out with the flu? It won’t slow us down since someone else can fill in.

Each team member provides oversight for the others to ensure mistakes don’t slip through.

Together, we are far greater than the sum of our parts.

If you want to work with a roofing contractor in the Greater Seattle area guided by core principles such as value, accountability, and transparency, contact us at RoofSmart today to schedule a free consultation.

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