Are you worried that a roofing company might be trying to pressure you into signing a contract and then keep asking for more money once the work begins? Have you ever wondered whether a roofer offering a "special discount" or claiming to have found major damage is genuinely trying to help or setting you up for a scam?
Most roofing contractors are honest professionals, but unfortunately, scams do happen. Some companies use high-pressure sales tactics, vague contracts, invented damage claims, or repeated price increases to take advantage of homeowners, especially those who feel rushed, overwhelmed, or unsure about roofing.
At RoofSmart, it is our goal to ensure that our proposals are written clearly and carefully explained to each customer so that they know exactly what to expect. Sometimes it can be hard to tell right away if a roofing company is trying to scam you, so I wrote this case study to help Seattle homeowners spot scams right away.
In this case study, we'll explain one of the most common roofing scams homeowners encounter in the Seattle area, show you the red flags that should immediately raise concern, and share practical steps you can take to protect yourself before signing a contract or handing over any money.
|
Situation |
Reputable Roofer |
Potential Scam Roofer |
|
Initial Sales Process |
Gives you time to decide |
Pressures you to sign immediately |
|
Pricing |
Detailed written proposal |
Vague estimates or verbal promises |
|
Change Orders |
Documents and explains additional costs |
Repeatedly demands more money without proof |
|
Damage Discovery |
Shows photos and evidence |
Claims damage exists but won't provide proof |
|
Reviews |
Established online presence and reputation |
Few reviews or recently created profiles |
|
Payment Requests |
Follows agreed payment schedule |
Requests large upfront payments repeatedly |
|
Contract |
Clear written agreement |
Avoids written documentation |
|
Communication |
Answers questions openly |
Uses intimidation or pressure tactics |
|
Licensing & Insurance |
Easy to verify |
Difficult to verify or unclear information |
|
Customer References |
Provides references upon request |
Avoids providing references |
Your roofer is trying to scam you if they are using high-pressure tactics to get you to sign a contract right away or if they keep increasing the cost of your roofing project (for no reason) after the contract has been signed.
Some roofers give off red flags that they might scam you as soon as you meet them, while others don’t really show it until after you’ve signed the contract:
*To clarify, there is a legitimate process in place for roofers to update your contract with change orders if they uncover damage on your roof or run into an unexpected problem that needs to be fixed. If this happens, your roofer should take pictures or video of the damage to show you proof that it’s real, ask your permission to fix the damage and approve the additional cost, and then they will add it to your final invoice as a change order. If they ask for more money without justifying it and showing you proof, that’s a red flag. Also, they should warn you ahead of time that they might find hidden damage (like rotting plywood).
If you haven’t signed a contract yet but you suspect that the roofer is trying to scam you, it’s time to part ways with them. If you suspect that your roofer is trying to scam you by continuing to ask for more money than you agreed upon in the contract, don’t be afraid to hold your ground.
Make sure that they’re following the right steps:
If they’re unfairly asking for more money, you can file a complaint against them. You should also look up your protections under Washington's Consumer Protection Act.
The signed contract means that the absolute most that you owe that roofer is the amount they wrote in the contract. If the job is only partially done, then you owe them for the work they’ve done so far.
For more information on protecting yourself from this type of scam, read our article “What Do I Do If My Roofer Increases the Price After Signing?”
In order to make sure that you’re avoiding scams, make sure you take time to research any company you’re considering hiring, read their proposal and contract carefully, and make sure you get all your questions answered first.
Most of the time, the stories we’ve heard from customers about roofing company scams have come from companies that go door-to-door and seek you out first.
This doesn’t mean that every company that goes door-to-door is a scammer, but the key point to remember is that a salesperson who tries to pressure you into signing a contract immediately while they’re still there is a huge red flag.
You are well within your rights to do your research and send them away so that you have time to decide.
Check out these videos to learn how to do background research on a roofing company and what questions you should ask to see if they actually care about your roofing project:
For example, we did some background research on the roofing company that scammed our customer and found that they have very few reviews. Their Better Business Bureau account was very telling. They had two complaints after only being around for 1 year.
After reading through the complaints and other reviews across various sites, we discovered that a few other people had left reviews about their experience with the company, which complained of a similar situation (aka scam) that our customer went through, and a potentially hostile work environment for the employees.
Our customer was able to get away from the roofing company that was scamming her after a bank teller intervened and told her that what they were doing to her wasn’t right. She then hired us, and we were able to actually repair her roof.
We are not sure if she has decided to pursue legal action against the roofing company or where things stand with her financial situation. But we wish her the best and strongly admire her resilience and continued optimism despite the situation she’s in.
|
Red Flag |
Why It's Concerning |
|
"Sign today for a special discount" |
Creates artificial urgency |
|
No written contract |
Difficult to enforce agreements |
|
Requests for large cash payments |
Harder to trace or recover funds |
|
No proof of damage |
May be inventing problems |
|
Constant price increases |
Common scam tactic |
|
Few or no online reviews |
Limited track record |
|
Recently established company |
Less proven history |
|
Refuses to answer questions |
Lack of transparency |
|
Uses intimidation tactics |
Unprofessional behavior |
|
Won't provide references |
May be hiding poor performance |
As you've seen, roofing scams often follow a predictable pattern: high-pressure sales tactics, vague contracts, unexplained price increases, and a refusal to provide proof when additional costs arise. The key is learning how to evaluate a roofing contractor before you hire them.
A trustworthy roofer will be transparent about pricing, willing to answer your questions, able to provide references, and have a proven track record of quality work. They won't pressure you into making a decision, and they'll have the licenses, insurance, and reputation to back up their claims.
Read our article “How Do I Know If a Roofing Contractor Is Qualified?” to learn the specific qualifications, credentials, and warning signs to look for when evaluating roofing contractors so you can confidently hire a company that will protect your home, not take advantage of you.