Did your roofer promise you a great price only to ask for more money after you signed the contract, leaving you wondering if you’re being taken advantage of? Are you feeling stuck between paying more than you agreed to or risking conflict, delays, or even legal trouble if you push back?
Unfortunately, this situation is more common than most homeowners realize. Some roofing companies use low prices to get you to sign quickly, then try to increase the cost later through pressure, vague contracts, or questionable justifications. Some cost increases are legitimate, but hefty additional charges for no reason are likely a scam.
At RoofSmart, we understand that roofs are a big investment. That’s why we spend the time to walk our customers through their proposal so that they understand what they’re paying for before they sign.
In this article, we’ll walk you through exactly how to tell if a price increase is valid, what your rights are as a homeowner in Washington, and the steps you can take to protect yourself (and your wallet) if your roofer tries to change the deal after the fact.
|
Situation |
Is It Legitimate? |
What It Means |
What You Should Do |
|
Signed contract with fixed price |
❌ No |
Contractor must honor agreed price |
Reference contract and refuse increase |
|
Documented change order (new work) |
✅ Yes |
Additional work was approved |
Verify and approve before paying |
|
Hidden damage discovered (e.g. rot) |
⚠️ Sometimes |
May justify added cost if disclosed properly |
Request proof and written change order |
|
Verbal promises not in contract |
❌ No |
Not legally binding |
Rely on written agreement only |
|
High-pressure “limited-time price” tactics |
❌ No |
Potential deceptive sales practice |
Document and consider cancellation |
|
Vague contract allowing price changes |
⚠️ Risky |
Contractor may exploit unclear terms |
Seek clarification or legal advice |
|
Price increase after signing with no justification |
❌ No |
Likely violation of consumer protection laws |
Cancel and file complaint |
If your roofing company used high-pressure sales tactics and persuaded you to sign the contract with the promise that you’re getting the lowest price, but then switched things up and is now trying to charge you more.
This can qualify as a deceptive or unfair act under Washington's Consumer Protection Act (CPA, RCW 19.86).
You want to cancel the contract, but you don’t know how. Here are the steps you can follow:
1. Review your contract and other documents: Look at the official contract as well as any proposals or estimates that they sent to you. You should also reference any email or written communication that you have. What you’re looking for is written documentation of the price that they offered you, and, if possible, any written evidence that they emphasized that this is a limited-time offer where the price would go up after a certain amount of time.
2. Immediately send WRITTEN notice of cancellation: Send a letter via certified mail and an email stating that you are cancelling your contract due to fraud (or misrepresentation) because you were led to believe that you had to sign the contract to lock in a certain price. Demand that they cancel the contract immediately, halt any work, and send back any money that you’ve paid them. Make sure that they confirm the cancellation on their end in writing, and don’t forget to explain that this is a violation of the Consumer Protection Act.
3. File Complaints: You can file a complaint against the business through the Washington State Department of Labor and Industries or the Washington Attorney General’s office. Both of these options can help mediate and are quick, free options. Bringing in a third party makes it easier to hold the roofer accountable and have them come to some sort of agreement with you. If the company has a history of doing this (you can see past complaints on the L&I website), then mention this when you file. It will strengthen your case.
4. If they still push back, try these options:
To avoid getting into this situation ever again, it’s important to look for red flags that your roofing company might be shady or unreliable.
Here are some examples of roofing contractor red flags:
A reputable contractor will be more than happy to answer all your questions, give you the time you need to consider signing the contract, and clearly explain everything in the proposal and contract.
If something feels either too good to be true or really off, it probably is. Remember to trust your gut.
What Roofing Sales Tactics Actually Mean (And How to Respond)
|
What the Contractor Says or Does |
What It Likely Means |
Why It’s a Red Flag |
What You Should Do |
|
“This price is only good today” |
High-pressure sales tactic |
Designed to rush your decision |
Take time and compare other quotes |
|
“We can start immediately without inspection” |
Skipping proper evaluation |
They may not understand your roof’s needs |
Request a full inspection first |
|
“We’ll beat any price” |
Competing on price, not quality |
Likely cutting corners on materials or labor |
Ask what’s being excluded |
|
Gives a very high price, then “discounts” it |
Artificial pricing strategy |
Manipulates perceived value |
Focus on final scope, not discounts |
|
Avoids giving details in writing |
Lack of transparency |
Hard to hold them accountable later |
Require a detailed written proposal |
|
Pushes upgrades aggressively |
Profit-driven sales approach |
May not be necessary for your roof |
Ask why each upgrade is needed |
|
“Trust me, we do this all the time” |
Avoiding explanation |
Lacks willingness to educate |
Ask for clear, specific answers |
|
Starts quoting before seeing your roof |
Guessing scope and cost |
Inaccurate pricing and missed issues |
Only trust inspected estimates |
Dealing with a contractor who tries to raise the price after the fact is frustrating, and in many cases, it’s preventable. As you’ve seen, the key is understanding what was actually agreed to in writing, recognizing when a price increase is legitimate, and knowing how to push back when it’s not.
But the bigger lesson is this: most of these problems start long before you sign the contract. They begin in the proposal through vague language, unclear scopes of work, or pricing structures designed to leave room for changes later.
If you can spot those warning signs early, you can avoid being put in a difficult position altogether.
Read our article “What Red Flags Should I Look for When Comparing Roof Proposals?” to learn exactly what to watch for in proposals so you can confidently choose a roofer who is transparent, trustworthy, and upfront about pricing from the start.