Effective date: 2026-10-16 | Last updated: 2026-10-16
Who we are and what this covers
This policy explains what personal information RoofSmart collects, how we use it, and who we share it with.
It covers our website, getroofsmart.com, and our instant estimate tool.
It also covers phone calls and text messages with us and the roofing work we do in Washington State.
RoofSmart is at 801 Central Avenue North, Kent, Washington 98032.
What we collect and where it comes from
Contact details you give us. Your name, email, phone number and property address.
Details about your property and project. Roof photos, measurements and inspection notes. Insurance claim details, if you choose to share them.
Messages and calls. Emails and text messages you send us. Recordings of some phone calls (see "Phone calls" below).
Information your device sends automatically. Your IP address, your browser and device type, the pages you view and the site that sent you to us. Also how you use our pages, such as clicks, scrolling and moving through forms.
Information from others. We get information from service providers that run tools on our site, such as our instant estimate. We also get information from advertising platforms and review sites. If you give us permission, we get it from your insurer too.
How we measure our site
We use Google Analytics to see how people use our site. To learn how Google uses this data, see "How Google uses information from sites or apps that use our services": https://policies.google.com/technologies/partner-sites
We use session analytics (Microsoft Clarity) to improve the site.
Ads
We work with advertising platforms such as Meta and Google. We have the Meta pixel installed on our site.
These platforms use cookies, pixels and similar tools. They help us measure our ads and can show you RoofSmart ads on other websites based on your past visits to our site.
Our site has a cookie banner that lets you manage cookies.
Phone calls
Our phone service is Aircall. Some calls are recorded for quality assurance. When a call may be recorded, you'll hear an announcement at the start.
Text messages
We text only people who have reached out to us. We use texts for appointment updates. You can reply STOP to any text to opt out.
Health information
We do not collect health information.
Who we share information with
We share personal information with:
Companies that help us run the business. This includes the companies that host our website, customer records and messages (including HubSpot) and our phone service (Aircall). It also includes service providers that run tools on our site, such as
our instant estimate,
analytics (Google, Microsoft),
advertising platforms (such as Meta and Google),
our job-photo system (CompanyCam),
and payment and financing companies.
Manufacturers, to register your product warranties.
Your insurer, only when you have an insurance claim.
Professionals and officials, when the law requires it or to protect rights and safety.
A new owner, if our business is sold or transferred.
We do not sell personal information for money.
Your choices and requests
If you live in Washington, you can ask to see, fix or delete the personal information we have about you.
We will confirm it's you and then respond to your request. We may need to keep some records for legal, warranty or contract reasons.
How long we keep information
We keep personal information as long as needed to provide our services, keep business records, and meet legal obligations, then delete or de-identify it.
Security
We use reasonable safeguards: policies, technology and physical protections. If a security breach affects you, we will tell you as Washington law (RCW 19.255.010) requires.
Kids
Our site is not meant for children under 13.
Changes
If we change this policy, we will post the new version here with a new "Last updated" date.
2. Terms of Service / Website Terms
Website Terms of Use | RoofSmart
By using our website, you agree to these terms. If you request services, separate contract terms apply.
Use of Site For informational and quote-request purposes. Content is for general guidance only, not a substitute for professional inspection.
Intellectual Property All content (text, images, videos) is owned by RoofSmart or licensed. Limited personal, non-commercial use allowed. No scraping or republication without permission.
Quote & Service Requests Online quotes are estimates. Final pricing requires on-site inspection. We reserve the right to decline projects.
Disclaimer of Warranties Site provided “as is.” We strive for accuracy but make no guarantees on completeness.
Limitation of Liability To the fullest extent permitted by law, RoofSmart is not liable for indirect damages from site use.
Governing Law Washington state law. Venue in King County.
Changes We may update these terms; continued use constitutes acceptance.
Contact: Same as above.
3. Accessibility Statement
Accessibility Statement | RoofSmart
RoofSmart is committed to digital inclusion and strives to meet WCAG 2.1 Level AA guidelines (and evolving standards).
Efforts We Make
Semantic HTML and proper heading structure.
Alt text on images and meaningful link text.
Keyboard navigation and focus indicators.
Color contrast meeting standards.
Forms with clear labels and error handling.
Responsive design for all devices.
Known Limitations & Improvements We continuously test with tools like Lighthouse, WAVE, and user feedback. Some older blog images or third-party embeds (e.g., videos) may need manual improvements.
Feedback If you encounter barriers, please email accessibility@getroofsmart.com with the page URL and description. We’ll respond promptly and make reasonable accommodations.
We value every visitor’s experience. Let us know how we can improve.
4. Code of Ethics / Values / Conduct
Our Code of Ethics & Core Values | RoofSmart
Our Promise Meticulous roofing done right - with integrity, transparency, and care for Greater Seattle homeowners.
Core Values
Honesty First: No upselling unnecessary work. Clear, written estimates.
Owner Responsibility: Every job is backed by our in-house crews (no subs where possible).
Education Over Sales: We share knowledge freely through our Learning Center.
Community & Environment: Seahawks partner, local hiring, responsible material disposal.
Continuous Improvement: We stay current with manufacturer certifications and best practices.
Conduct Standards We treat every interaction professionally. Employees and partners must uphold safety, respect, and fairness. Violations are addressed immediately.
We welcome feedback that helps us live these values.
5. Editorial Standards Page
Editorial Standards | RoofSmart Learning Center
Our blog and resources exist to educate homeowners with accurate, actionable information.
Standards We Follow
Accuracy: Every claim fact-checked against manufacturer docs, building codes, and expert review. Stats sourced and dated.
Expertise: Articles written or reviewed by roofing professionals (often Jim Singleterry or certified team members).
Balance: We present pros/cons and alternatives honestly.
Timeliness: Content reviewed/updated at least annually or when standards change.
No Misleading Claims: No guarantees of specific outcomes; individual results vary.
AI Assistance We may use AI tools for research, drafting, or editing. All final content is human-reviewed, fact-checked, and edited for accuracy and voice.
Corrections If you spot an error, email us -- we correct promptly and note updates.
Authors Most articles are by or reviewed by RoofSmart team members with decades of field experience. Author bios appear on posts.
Attribution
Internal sources clearly credited.
External research linked to primary/original sources.
Images: Licensed or original; alt text provided.
Responsibility Authors stand behind their work. RoofSmart maintains editorial control. Opinions expressed are those of the author/team and do not necessarily reflect every project outcome.
Guest contributions (rare) undergo the same rigorous review.
7. AI Disclosure Policy
AI Disclosure Policy | RoofSmart
We believe in transparency about technology use.
How We Use AI AI tools may assist with:
Research summarization
Initial drafting or editing of blog content
Data analysis for internal improvements
Key Commitment
All public-facing content (blog posts, resources, quotes) receives thorough human review, fact-checking, and editing by roofing experts.
AI is never the sole creator of published advice.
We do not use AI for medical, legal, or safety-critical decisions.
This policy aligns with our Editorial Standards. Questions? Contact us.
8. Warranty, Refund & Service Policies
Warranty, Refund & Service Policies | RoofSmart
Manufacturer Warranties We install premium products (CertainTeed, Owens Corning, GAF, etc.) with full manufacturer warranties that typically transfer to new homeowners. Details provided at project completion.
RoofSmart Workmanship Warranty We stand behind our labor. Specific terms provided in your contract (commonly multi-year coverage on installation).
Refund / Cancellation
Pre-work: Per Washington state law (3-day rescission for financed projects).
Post-start: Generally non-refundable except for documented issues addressed under warranty.
Change orders or scope adjustments handled fairly per the contract.
Service Guarantees Clean job site. Timely communication. We make it right if something isn’t up to standard.
Full details in your signed agreement. Questions? Call us -- we’re happy to review.
